How to Find Suppliers for Amazon FBA | 2026 Guide for US Businesses

Amazon’s marketplace owes much of its growth to third-party sellers, who now account for over 61% of the platform’s paid sales.¹ Entrepreneurs who plan to sell on Fulfillment by Amazon (FBA) need to secure trustworthy suppliers, as it’s the foundation of reliable operations.

Unfortunately, many don’t know how to find suppliers for Amazon FBA, as it’s not just a matter of browsing online listings. You also need to evaluate product quality and verify delivery reliability.

A strong supplier network allows these entrepreneurs to maintain consistent inventory and respond to market demand. Our guide explains how to find wholesale suppliers for Amazon FBA, along with mentioning tools that help in this process. We'll also discuss the Wise Business account. The global account that can help your company with all things cross-border.

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What Are Wholesale Distributors for Amazon FBA?

Whole distributors are intermediaries between manufacturers and businesses. They purchase large quantities from manufacturers, often at discounted rates, and supply smaller quantities to sellers for resale.

These distributors generally do not sell to individual consumers. Rather, they focus on supporting business operations.

Amazon FBA sellers who work with these suppliers benefit in several ways. First, they get access to a variety of products without investing in manufacturing, testing or sourcing raw materials.

Sellers can also choose products that fit their niche and inventory needs, while the distributor handles packaging and logistics. So, it’s easier to manage operations at scale.

How to Find Suppliers for Amazon FBA: Step-by-Step Guide

The supplier you select for your business will impact everything from pricing and product quality to delivery times and customer satisfaction. Here are some steps to help you find wholesale distributors that support your business growth.

Step 1: Research the Product and Its Manufacturer

Before you think about distributors, you need to understand who makes the item you want to sell. Sellers often wonder how to find the manufacturer of a product on Amazon.

While Amazon doesn’t openly list supplier details, you can often gather clues by studying product packaging, researching brand names or searching barcode databases like GS1. You can also order the product and inspect labels or inserts for factory information.

This way, you can identify whether the brand manufactures its own goods or works with third-party wholesale distributors. Contact small or mid-sized brands directly to get the best pricing since you’re closer to the source. Smaller brands are more open to establishing new wholesale accounts compared to their larger counterparts.

Step 2: Use Wholesale Directories and Marketplaces

When considering how to find wholesale suppliers for Amazon FBA, wholesale directories are a natural place to start. These are searchable databases of suppliers who can sell in bulk to e-commerce businesses.

For example, Wholesale Central lists over 500,000 wholesale distributors across categories ranging from apparel to electronics.² You can filter by product type, pricing tiers and so on.

Global marketplaces like Alibaba also provide access to manufacturers and trading companies. However, these platforms require extra diligence. You have to verify certifications and request samples before you can get on board. But if you take the time to evaluate these sources, you’re likely to find products that competitors miss.

Step 3: Connect With Suppliers Through Trade Shows

Wholesale directories may give you access, but trade shows allow you to build relationships. You can also see the products in person and ask detailed questions. Since the suppliers are right there, you can also negotiate terms directly with them.

Events like ASD Market Week in Las Vegas show thousands of vendors, many of whom don’t advertise online. With over 1,800 vendors in the same location, you’re sure to find high-margin products.³

If you’re willing to travel to find suppliers, the Canton Fair in China is another notable trade show. You can meet suppliers in person to get early access to products before they saturate Amazon.

Step 4: Evaluate Supplier Terms and Product Quality

After identifying potential suppliers, it’s time to vet them. Product quality is the first area to assess. Request samples before committing to a bulk order. Examine the packaging, durability and overall finish to confirm that the items meet your standards and will satisfy customers.

Another notable factor is the minimum order quantity (MOQ). Some suppliers may require orders worth only a few hundred dollars, while others set entry points closer to a few thousand dollars.

Balance MOQ with your budget and risk tolerance to find the best supplier. Plus, review the supplier’s lead times, shipping terms, packaging and return policies. The communication style and frequency of a supplier will also impact your relationship with them.

Step 5: Build Strong Relationships With Distributors

Once you’ve started ordering from a supplier and you’re happy with the experience, strengthen your relationship with them. Communicate with them consistently and bring repeat business. Over time, they’ll offer you better pricing and flexible payment terms. You may even get early access to new product lines to stay ahead of your competitors.

Save Time and Money On Overseas Payments With Wise Business

Wise Business can help you save big time on international payments.

Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks. The Wise Business account is designed with international business in mind, and makes it easy to send, hold, and manage business funds in currencies.

Signing up to Wise Business allows access to BatchTransfer which you can use to pay up to 1000 invoices in one go. This is perfect for small businesses that are managing a global team, saving a ton of time and hassle when making payments.

Some key features of Wise Business include:

• Mid-market rate: Get the mid-market exchange rate with no hidden fees on international transfers

• Global Account: Send money to countries and hold multiple currencies, all in one place. You can also get major currency account details for a one-off fee to receive overseas payments like a local

• Access to BatchTransfer: Pay up to 1000 invoices in one click. Save time, money, and stress when you make 1000 payments in one click with BatchTransfer payments. Access to BatchTransfer is free with a Wise Business account

• Auto-conversions: Don't like the current currency exchange rate? Set your desired rate, and Wise sends the transfer the moment the rate is met

• Free invoicing tool: Generate and send professional invoices

• No minimum balance requirements or monthly fees: US-based businesses can open an account for free. Learn more about fees here

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Local vs. International Suppliers for Amazon FBA

The choice between local and international suppliers will impact delivery times, compliance requirements, costs and how customers perceive your brand. Here’s how both decisions affect your business operations.

Frequently Asked Questions

Where do Amazon sellers buy their products?

Amazon sellers source products from wholesale distributors, manufacturers, trade shows, or online marketplaces like Alibaba. Some also work with local suppliers or private label manufacturers to customize goods before selling them under their own brands.

How to find a specific vendor on Amazon?

Use the search bar to locate a product listing and then check the ‘’Sold by’’ section under the product title. Click the name to go to the vendor’s storefront, where you can find their catalog.

Can I buy directly from manufacturers for Amazon FBA?

Many sellers approach manufacturers directly to negotiate wholesale terms. You get lower costs and better control over product quality compared to going through middlemen. However, minimum order requirements are usually high.

What tools help identify profitable products for Amazon FBA?

You can use Jungle Scout or Helium 10 to find data on sales volume, profitability, trends and competition. Amazon’s own Best Sellers list also provides insights into products customers are currently interested in.

Can Amazon sellers mix multiple suppliers for one product line?

Many sellers diversify by working with multiple suppliers to avoid stockouts and negotiate better terms. However, you need strong inventory planning and consistent quality checks to manage multiple sources.