How to Connect Your Shopify Store to Etsy: Step-by-Step Guide

Expanding your Shopify store can be a significant challenge for online sellers, but with the large customer base of Etsy, you can reach many more potential buyers by connecting the two platforms.

This blog post will walk you through exactly how you can connect your Shopify store to Etsy, outline the best practices for working on best platforms, and how you can stay on top of your finances throughout this expansion with Wise.

Can I Connect my Shopify Store to Etsy? Step-by-Step Guide

Shopify's Marketplace Connect app

One way to connect your Shopify store with Etsy is to use Shopify’s native Marketplace Connect app. This built-in integration offers merchants an easy way to sync products and manage orders across several marketplaces, including Etsy.

Features:

• Sync your products and inventory between Shopify and Etsy
• Manage your Etsy orders in one place with Shopify admin
• Bulk edit your listings
• Centralise your fulfilment tracking process

Pros:

• As a native Shopify integration, this app is reliable and secure to use
• Centralised workflow which exists within the Shopify dashboard
• Removes the need for complex setup with a third-party app

Cons:

• Fewer customisation options for large catalogs
• Availability depends on region and eligibility

H3: Third-party integration apps

Another way to connect Shopify and Etsy to reach more customers is to use a third-party integration app.

How to Configure Your Shopify Etsy Integration

To configure your Etsy integration for Shopify, you’ll need to map products, sync inventory, and list your products.

The first step should be to align all of your products, so they map correctly, using all of the relevant information:

• SKUs
• Product titles and descriptions
• Pricing
• Variations in size/colour/materials used
• Images
• Shipping profiles

Next, you’ll initiate the inventory syncing process between Shopify and Etsy, as this will prevent an issue whereby you oversell a particular product because there’s more than one version of it. This helps you to avoid cancellations and negative reviews.

With the integration app you chose, listing the products is simple, as all the information you entered about each product will automatically sync across both platforms, with many integration apps offering bulk publishing to save you time.

Now, when orders are placed through Etsy, the integration app will pull those orders through to Shopify so you can fulfil them as you normally would if the order was made through Shopify. This works the other way, too, so you have a centralised system that connects the two storefronts.

Why Should You Connect Your Shopify Store to Etsy?

Connecting your Shopify store to Etsy opens up new possibilities for your business as you can diversify your customer base and reach many more potential customers. By relying on a single channel like Shopify, you might make it more difficult for your business as you scale to reach new customers so branching out to a second platform can be beneficial for growing your business.

With a second platform like Etsy, you can open up a new revenue stream and reach more niche audiences who are interested in handmade goods, personalised products, and vintage items. Plus, you can increase your brand awareness by listing your store elsewhere.

Mastering Cross-Border Sales: The Financial Advantage with Wise

When you sell on Etsy, you can expand your reach overseas as the platform is used by customers around the world. However, this introduces a new challenge as you’ll need to navigate currency conversion and transfer costs.

Etsy Payments processes customer transactions, but when the funds reach your bank account, there may be various currency exchange fees to consider.

Wise offers you flexibility in how you manage your online payments. With mid-market exchange rates, transparent conversion fees, and multi-currency accounts, you can make sure you’re always getting the best deal when selling to customers around the world.

With Wise Business, you can deal in multiple currencies by receiving funds as if you were a local and convert funds when rates are most favourable to make sure you always get the lowest prices.

Advanced Strategies & Troubleshooting for Shopify-Etsy Integration

To get the most out of your Etsy-Shopify integration, there are various steps you can take:

• Optimise product listings on both platforms: Best practises include using Etsy-focused SEO keywords to benefit from the new platform, using high-quality lifestyle images for your products, and clearly outlining material and sizing details.
• Bulk editing and management: To make the integration process simple and seamless, you can use integration tools to update product prices globally, adjust tags seasonally, and run promotions across both channels.
• Customer services across channels: It’s important to maintain the same brand voice and customer service level across channels using the same templates and central support tracking to uphold your brand values and increase customer trust.

Here are some of the most common issues, and how you can avoid them:

• Sync errors: Common reasons for sync errors include SKU mismatches and missing Etsy attributes. To avoid these issues make sure you enter all product information carefully, and check with Etsy to see which attributes are required.
• Duplicate listings: To deal with duplicate listings which occur when importing products without proper mapping, it’s a good idea to always use unique identifiers to remove the risk of duplicates being created.
• Policy violations: Make sure all of your products meet Etsy’s handmade or vintage policies before syncing any products across.

Frequently Asked Questions (FAQ)

Can I manage all my orders centrally when connecting Shopify and Etsy?

Yes, integration apps will allow you to consolidate all of your orders in Shopify so that the processes of fulfillment, tracking, and reporting can all be handled in one place. Managing the finances of this integration is easier with Wise Business, which you can use to get low fees and receive funds as if you were a local.

Is there a free way to connect my Shopify store to Etsy?

Some apps offer free plans with limited features, though it’s important to consider that there will still be currency conversion and payout costs associated with integrating Shopify and Etsy.

What are the main fees associated with selling on Etsy via Shopify?

Typical costs include an Etsy listing fee, transaction fees, payment processing fees, the subscription cost of the integration app if applicable, and any currency conversion and transfer fees.

Conclusion: Should You Connect Your Shopify Store to Etsy?

Connecting Shopify to Etsy can help you expand your customer base, diversify your revenue streams, and scale your online business. To successfully connect the two platforms, though, it’s important to find what’s best for your business, and make sure you have the right system in place to manage the new financial burden of taking on new fees.

For sellers working across borders, controlling currency costs can help you save a lot of money in the long-term, and a platform like Wise Business can give you transparency over fees and offer competitive rates.

The easy way to manage international payments

Wise Business provides you with an easy way to manage international payments from Etsy, leaving more profit for your business.

Wise is not a bank, but a Money Services Business (MSB) provider and a smart alternative to banks. The Wise Business account is designed with international business in mind, and makes it easy to send, hold, and manage business funds in multiple currencies. You can get major currency account details for a one-off fee to receive overseas payments like a local. You can also send money to 140+ countries.

Register with Wise Business 🚀