Western Union business in Singapore (Now Convera)
Learn about Western Union business in Singapore (now Convera). Find out if you can open an account and explore alternative solutions.
If you have a Singapore business, a trade mark can help distinguish your goods and services from other providers, and stop other businesses from copying your unique ideas.
Join us as we explore how to register a trade mark in Singapore. Plus we’ll touch on Wise Business which is a great choice for growing businesses looking to expand internationally with account and payment services for 40+ currencies with the mid-market rate.
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A trade mark allows you to distinguish your products or services from those of other businesses¹.
Trade mark registration in Singapore is managed by IPOS (the Intellectual Property Office of Singapore). We’ll cover what you need to do to register a trade mark in Singapore with IPOS in this guide.
Singapore is a competitive business environment, and so anything which gives your company an edge is important. Trade marks can help here.
You can trade mark a number of different types of things. Trade mark registration in Singapore could be used to protect your business or product name, logo, tagline, or even things like the shape or colour of your product packaging.
Once you have a trade mark you can use the ® symbol to show the item is protected, and to help customers spot your products more easily. You can also sell or license the trade mark or use it to raise funds for your business. Importantly, other businesses can not copy your protected product or service, giving you a competitive advantage.
Registering a trade mark in Singapore is relatively straightforward. You can complete the process yourself or using an agent. There are fees to pay - and it’s also worth noting that even straightforward and uncontested applications can take 9 months to process.
Let’s look at how to check trade mark registration is the right next step for your business, and the trade mark registration online process² from Singapore.
The first step is to make sure your trade mark is eligible. To be able to trade mark your business, product or service, the trade mark must be something which can be represented graphically which distinguishes your business or goods from other sellers without simply describing your service.
Your trade mark can not be confusingly similar or the same as an existing trade mark and there are also some words which can’t be used to avoid customer confusion.
If you’re at all unsure about whether trade marking is the right next step for your business, get professional support before applying.
If you’re in Singapore you’ll generally need to complete form TM4 which can be done digitally either using the IPOS Go Mobile App or the IPOS Digital Hub.
You’ll need the following to complete the application:
Once you’ve completed the relevant form for your trade mark application you’ll be prompted to pay and need to wait for the application approval.
If IPOS decides you have not provided enough information or detail you’ll be informed, and you must respond to the request within 4 months using the appropriate form which varies depending on what IPOS needs to know.
Once your application is approved - which can take several months - your registration is published for public inspection for two months. During this time, if anyone wants to object to the registration they are able to do so. If there are any objections the opposition hearing will be held before your trade mark can be approved.
Finally, once your trade mark is fully approved you’ll be given a certificate and have your registration complete for 10 years.
The trade mark registration Singapore fees depend on whether you’re registering from within Singapore or overseas, and the class of registration.
From within Singapore:
IPOS recommends using the database to make your registration process faster and cheaper and to reduce the chance of objections.
If you’re not in Singapore the fee structure is different. In this case you’ll need to pay 250 SGD to IPOS as well as a variable fee which is paid to the World Intellectual Property Organization (WIPO) in Swiss francs.
Registering a trade mark in Singapore takes time and comes with fees. There are also fairly complex rules which apply to what exactly can be covered by a trade mark. Because of this, many business owners choose to use advisory services to get support on navigating the process.
While this may mean paying your advisors a fee, you could find the trade mark registration goes more smoothly and is less stressful in the end.
Establishing a trademark is a major move toward scaling your business, but protecting your brand identity is only one part of the growth puzzle. As you look to reach customers and partners beyond Singapore, managing the high costs of international expansion can quickly become a challenge.
Wise Business helps solve the frustration of expensive conversion fees and poor exchange rates by offering a transparent way to handle money in over 40+ currencies. You can use local account details in 8+ currencies to receive payments like a resident or pay global suppliers and consultants using the mid-market rate with no hidden markups.


Wise Business serves as an alternative to traditional business account as you can hold, send, receive and exchange 40+ currencies all in one place. You’ll always get the mid-market rate with low, transparent fees. Even better, you can connect Wise Business cards to your account to control team spending in real time and reduce admin.
Here's what you get with a Wise Business account:
➡️Get started with Wise Business today
** Growth is not guaranteed. Capital at risk.
1. What is the difference between ™ and a registered trade mark?
™ denotes that something has been trade marked but may not have been registered. This is not the same as using the ® symbol which shows the trade mark has been registered with the national authorities and is protected under law.
2. How can I check if a trade mark is already registered in Singapore?
You can look for similar trade marks on IPOS³ to make sure your trade mark idea has not already been registered by someone else.
3. How long does trade mark registration in Singapore typically take?
Trade mark registration in Singapore can take 9 months even in an uncontested application.
Sources:
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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