How To Get Clients as a Freelance Copywriter
Discover how to get clients as a freelance copywriter in the UK and start saving on unnecessary conversion fees with Wise Business.
With 90% of new startups failing (and 82% of them failing due to cash flow problems¹), the best startup funding platforms are designed to help businesses grow and scale. Looking for startup funding can be daunting with a number of options available.
In this guide, we’ll look at the different types of investment platforms for startups, the best startup funding platforms, how to choose the right startup financing option for your business, and tips for securing small business funding.
If you’re looking to scale your startup internationally, Wise Business can give you an efficient and cost-effective way to manage your international transactions with transparent and fair pricing.
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As you begin to explore early-stage investment options, you’ll discover that there is a whole range of different tools available to you. Depending on your business, you may be eligible for some, but not for others. Let’s take a look at some of the different types of small business funding offered in the UK.
- What is it? Equity crowdfunding platforms are similar to personal crowdfunding and allow you to raise money from a large group of investors in exchange for equity in your company.
- Who’s it right for?
This type of startup funding could be right for you if:
- What is it? Debt crowdfunding platforms, also called crowdlending platforms, involve borrowing money from institutions or individuals which you then pay back with interest.
- Who’s it right for? These fundraising platforms may be the right option for you if:
- What is it? Some organisations, including the UK government, offer grants (which don’t need to be repaid) to companies which fit their specific criteria and requirements.
- Who’s it right for? This type of funding is great if:
- What is it? Angel investors are wealthy individuals or groups who invest in early-stage companies, often providing mentoring too, similar to the model you might see on the BBC show Dragon’s Den.
- Who’s it right for? This type of early-stage investment may be the right for you if:
- What is it? A business loan allows you to borrow money from a bank or financial institution which you would then repay. There are now many platforms designed to borrow financing with ease.
- Who’s it right for? These investment platforms for startups are right for you if:
- What is it? This involves professional investment funds investing large amounts of money and expertise in exchange for equity and board involvement.
- Who’s it right for? These investment platforms for startups are right for you if:
| 💡 Read more about venture capital |
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Now that we've managed to establish potential options for how you might secure additional funding for your business, let's take a look at some specific platforms and examples. For each startup funding platform, we’ll look at its location, type of funding, features, cost, and who it’s best suited for.
Founded in: 2011
Location: Germany
Platform type: venture capital
Features²:
Cost: The cost of Speedinvest is not readily available online so may require further research as you prepare your pitch.
Best for: businesses in the deep-tech, fintech, health, climate, marketplaces and SaaS who need significant investment
Founded in: 2008
Location: USA
Platform type: crowdfunding (including equity)
Features³:
Cost: Indiegogo charges a 5% fee on the money you raise plus a fee per transaction, determined by the currency you pay in⁴.
Best for: businesses wanting to validate their idea and create a global community around their product
Founded in: 2004
Location: UK
Platform type: angel investor network
Features⁵:
Cost: pricing plans start from £179 per month⁷.
Best for: businesses wanting large investment from experienced business owners
| 💡 Explore angel investment pros and cons |
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Founded in: 2012
Location: UK
Platform type: business loan
Features⁸:
Cost: the cost will depend on how much you borrow.
Best for: UK businesses who need an injection of cash and would benefit from mentoring
Founded in: 2019
Location: Switzerland
Platform type: debt crowdfunding platform
Features¹⁰:
Cost: cost varies depending on how much you borrow
Best for: businesses needing large amounts of money with flexible repayment options
Founded in: 2014
Location: UK
Platform type: venture capital
Features¹³:
Cost: Information about the cost to the borrower is unavailable online.
Best for: businesses who have the potential to be global leaders in their field
| 💡 Read more about venture capital pros and cons |
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Founded in: 2019
Location: Ireland
Platform type: peer-to-peer lending
Features¹⁴:
Cost: varies depends on how much you borrow but you only need to pay for the funds you actually use.
Best for: businesses who have the potential to be global leaders in their field
Founded in: 2007
Location: UK
Platform type: angel investors
Features¹⁶:
Cost: There’s an onboarding fee of £495 followed by a 7.5% success fee on any funds raised¹⁶.
Best for: businesses with high growth potential with high funding needs
Founded in: 2011
Location: UK
Platform type: crowdfunding
Features¹⁷:
Cost: Crowdcube has a number of pricing structures in place. If you choose to list your business, you’ll pay a listing fee of between £4995 and £9995¹⁸. If you gain all your desired fees, you’ll pay a success fee of either 8% or 5%¹⁸. There’s also a platform fee of 2.5% of all applicable money raised¹⁸. Finally, you’ll need to pay an annual Nominee fee of either £750 or £1000¹⁸.
Best for: startups at any stage of their funding journey
Founded in: 2018
Location: UK
Platform type: grant body
Features¹⁹:
Cost: The amount you can apply for is unclear. However, as it’s a grant, you won’t have to repay any of the money.
Best for: UK startups in need of funding for research and development
When deciding what sort of funding platform you want to pursue, there's lots to consider. Here are some of our key thoughts and suggestions.
The point you’re at in your business’ lifecycle will determine what’s right for you. If you’re at the ideation stage, a government backed loan or grant may provide you the capital you need, while minimising the risk to you. However, if you’re already turning over a significant amount of money annually and looking to scale up, investment from an angel investor, crowdlending or venture capital may be better suited for you.
With any of these options, excluding grants, some level of payment will be required. It’s important to understand exactly what the terms and conditions are, whether interest rates are set or likely to change, and how you’re charged. You may want to avoid transaction-based fees as they can add up quickly.
As with any decision, it’s essential to spend time researching the options available in order to see which is the best fit for you. It’s well worth exploring reviews and success stories in order to see what the user experience is like and how likely you are to receive investment.
Different startup funding platforms are suited to different stages. If you already have a ready-made community or have a product likely to create a buzz, a crowdfunding platform could be an excellent option. However, if you’d appreciate ongoing business support, an angel investor or government-backed loan may be better.
Now we've considered some of the different options available to you in exploring greater funding potential, what are some other key things to bear in mind when putting together your dream funding campaign
This is a fresh opportunity to sell your business and convince investors. By spending time on your business plan, including your financial plan, and pitch deck, you can address any objections and highlight the potential return on investment. The benefits stretch beyond the potential investment and give your business a firm foundation to continue building from.
Most investors will check your online presence as part of their due diligence. By ensuring it’s up to date and professional, you can continue to build an image of a cohesive business which is ready for investment, growth and scalability.
A successful investment often depends on the relationship between the investor and the entrepreneur. By taking time to establish what you need from an investor, you can focus on partnerships which are most likely to serve you well. In addition, some investment options may give you access to wider networks and business support, all further opportunities to supercharge growth..
As part of your research, make sure you understand the legal obligations which come with securing the funding. You’ll also want to make sure you’re dealing with a reputable platform which is regulated by an appropriate financial authority.
Securing investment can be a rigorous process where your business is put through its paces. You can pre-empt some of these challenges by ensuring your business valuation is realistic, ensuring you carry out your own due diligence into any potential investors, and think about questions or objections potential investors may have. If in doubt, seek further advice and clarity before pursuing an option that you are unsure about.
As a startup, securing funding can be the difference between your business flourishing and failing. There are a number of startup funding platforms you can use in the UK to secure capital. As you weigh up your options, here are some final things to think about:
If you’re ever unsure which option is right for you, you may benefit from seeking financial or legal advice from a trusted professional.
Wherever you choose to get your funding from, it’s important to have efficient and cost-effective ways to manage your finances. This is particularly important if you’re dealing with international payments or receiving funds in different currencies, for instance, if you’re using a non-UK platform or want to attract global investors. A Wise Business account can help you manage international payments quickly and affordably with:
All figures and sources are accurate at the time of writing (15/10/2025)
Sources used:
Last checked on 15-Oct 2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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