The importance of cash reserves for startups and how to plan ahead
How much cash reserve does a startup really need? Learn how to save effectively and ensure your future is protected.
If you’re thinking of moving on from your business - or are considering the next stage of development for the company - then you’ll need to create a business exit strategy.
Every UK business should have this kind of plan in place, whether a startup looking to go public or an established business where the owner will soon retire. But how do you develop a business exit strategy?
We’ll cover everything you need to know here in this comprehensive guide. This includes types of exit strategy, why it's crucial to have one and key considerations as you draw up your own business exit plan.
Let’s start with the basics - what an exit strategy actually is.
A business exit strategy is a plan for how a founder, owner or investor will sell their stake in a company. The aim is to ensure a smooth and profitable transition out of the business.
The end result may be a sale to another business, an initial public offering (IPO), a management buyout or even the winding up of the company.
There are many reasons why an exit strategy may be needed, including:
Having a formal exit plan in place ensures that you get maximum value for the business when it’s time to move on, as well as minimising disruption. Even if you’re not ready to sell yet, it’s still a smart move to have an exit plan in place - or at least the outline of one.
A solid exit plan can offer all kinds of benefits, including increasing the value of the business and helping to attract investors. It can reduce tax burdens later on, as it helps you time the exit to minimise tax and get the best possible value for the company. Exit planning can also protect staff and customers, safeguarding their future with the company or giving them ample time to find other opportunities.
And perhaps most importantly, an exit strategy can help to prevent a forced emergency exit. This may happen in case of a major shift in the market, economic downturn or illness among key personnel. Without a plan, the future of the business could be in jeopardy - and what happens next could be utter chaos.
There are a few different types of exit strategy. Some are tied to the circumstances, such as the business owner retiring or the company failing and needing to be wound up.
Others are options a founder, owner or investor can consider as the next strategic move for themselves or the business. For example, a merger or acquisition, going public (IPO) or a management or employee buyout (MEBO).
We’ll take a look at all of these different options below.
A merger with or sale to another company is a strong strategic exit strategy. It’s a good option for a company looking for significant growth, or an owner looking for a payout so they can move onto a new venture.
In some cases though, the owner is able to retain a role in the business following the merger or acquisition. A sale also means a clear exit date to work towards, offering lots of time to plan and prepare.
If you’re considering this option, one of the most important things you need to do is get the company externally valued - right at the very start, before any merger or acquisition discussions begin.
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Another way to exit a business is simply to sell your stake to an investor or partner - often known as a ‘friendly buyer’. The business can carry on as usual, while the owner can exit with a payout.
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| 💡 Read more about selling your business in the UK |
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Also known as a legacy exit, family succession is used when an owner is retiring - or is planning for the future when they may retire. If the owner wants to pass down the business to their children or another family member, they’ll need to put a family succession plan in place.
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A management and employee buyout (MEBO) is where management and staff team up to acquire an existing company. It’s a type of corporate restructure used by owners looking to exit a business, as well as by public companies looking to go private.
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| 💡 Everything to know about management buyouts |
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A popular exit strategy for scaling and successful businesses is to go public, through an initial public offering (IPO). This is where the company issues shares to a public stock exchange and thereby becomes a publicly traded entity.
An IPO launch is the end goal for many startups, as it provides access to a large pool of capital to help the business reach the next level and achieve its goals.
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If a company is failing or underperforming, its owners may use liquidation as an exit strategy. It’s a quick and final move, involving the closure of the business and the sale of all assets. Any funds raised will be used to pay debts and shareholders (if any).
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Last but not least, there is a rather unique strategy known as acqui-hires. This is where a business is bought for the main purpose of acquiring talent - rather than products, assets, technology or intellectual property.
It’s a potential option for businesses which have highly skilled workers. It can provide them with career opportunities even after the business is sold. It’s a popular exit strategy in the tech sector in particular.
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| 💡 You may also like:t acqui-hires and how they work |
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There’s no set timeline for a business exit, as each company is different. The actual sale of a company may take anywhere between 3 to 6 months, but the planning and preparation can start up to 2 years earlier.¹
The exit strategy itself, including all of the time required for putting the plan together, should allow a timeline of at least 2-3 years.¹
This is why it's so very important to start preparation work as early as possible, even if you don’t actually plan to sell or leave the business just yet.
Now, let’s look at a basic roadmap for developing your business exit strategy:
Here are some important things to bear in mind when starting work on your company’s exit strategy:
Whether you’re focusing on growing your business or looking to move on to the next exciting venture, you need to ensure you’re set up with the right business account.
Open a Wise Business account and you can hold and exchange all in one powerful online account.
You can send fast, secure payments to , and get account details to get paid in like a local.
Whenever you need to send, spend or exchange foreign currencies, you’ll benefit from the mid-market exchange rate, with low, transparent fees.
You’ll also benefit from all of these features with Wise Business:
With a truly global account, you’ll be all set to grow your business worldwide.
sources used:
Sources last checked 14-Oct-2025
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This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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